Deal Name: [Opportunity Name]
Account: [Account Name]
ARR / TCV: $[0.00]
Target Close Date: [YYYY-MM-DD]
Stage: [Current CRM Stage]
Account Executive: [Name]
Overall Risk Level: π© Low | π¨ Medium | π₯ High
Identified Financial Impact: [Target dollar savings, revenue uplift, or hours saved]
Quantified Target: [e.g., 35% reduction in latency, $300k cost avoidance]
Validation Status: [ ] EB Confirmed | [ ] Champion Confirmed | [ ] Unconfirmed
Name & Title: [Full Name, Title]
Discretionary Budget Authority: [Yes / No / Shared]
Direct Contact: [Yes / No β Last engagement date: YYYY-MM-DD]
Personal Win / Business Driver: [What KPI does the EB get measured on?]
Technical Criteria: [Integrations, architecture, scalability, security]
Business Criteria: [ROI horizon, time-to-value, risk profile]
Commercial Criteria: [Contract terms, payment structure, budget cap]
Alignment: [ ] Fully aligned to our strengths | [ ] Neutral | [ ] Biased toward competitor
Technical Validation Timeline: [Demo -> PoC -> Tech Sign-off]
Business & Commercial Approval: [Budget approval -> Executive Sign-off]
Formal Milestones: [List key committee/board review dates]
Mutual Action Plan (MAP): [ ] Jointly executed | [ ] Sent to customer | [ ] Internal only
Legal / Procurement Lead: [Name, Email/Contact]
Required Agreements: [ ] NDA | [ ] MSA | [ ] SOW / Order Form | [ ] Security Pack / SOC 2
Vendor Onboarding Steps: [Vendor registration portal, billing setup, PO cycle]
Estimated Turnaround Time: [Standard cycle: e.g., 2-3 weeks for redlines]
Primary Operational Pain: [Specific bottlenecks, system failures, or business constraints]
Cost of Inaction (COI): [Cost/loss if the customer does nothing: e.g., $40k/mo]
Urgency / Catalyst: [Why must this be solved now vs. next quarter/year?]
Name & Title: [Full Name, Title]
Influence & Access: [High / Medium / Low β Can they drive internal consensus?]
Personal Value / Skin in the Game: [What do they personally gain from project success?]
Tested Status: [ ] Provided internal intel | [ ] Facilitated EB meeting | [ ] Untested
Primary Competitors: [Vendor A / Vendor B / In-House Build / Do Nothing]
Detractor Profiles: [Key stakeholders resistant to change or preferring competition]
Differentiation Strategy: [Our unique value proposition / wedge]
| Element | Weight | Score (0β100%) | Status | Key Gap / Red Flag |
|---|---|---|---|---|
| M β Metrics | High | [ ]% | π© / π¨ / π₯ | [Missing validated ROI] |
| E β Economic Buyer | Critical | [ ]% | π© / π¨ / π₯ | [No direct 1:1 meeting yet] |
| D β Decision Criteria | High | [ ]% | π© / π¨ / π₯ | [Security criteria pending] |
| D β Decision Process | Medium | [ ]% | π© / π¨ / π₯ | [PoC criteria unconfirmed] |
| P β Paper Process | High | [ ]% | π© / π¨ / π₯ | [Legal review queue 3+ weeks] |
| I β Identify Pain | Critical | [ ]% | π© / π¨ / π₯ | [COI not formally quantified] |
| C β Champion | Critical | [ ]% | π© / π¨ / π₯ | [Champion needs to be tested] |
| C β Competition | Medium | [ ]% | π© / π¨ / π₯ | [Internal build threat] |
| Priority | MEDDPICC Area | Risk / Gap Identified | Required Action Item | Owner | Target Date |
|---|---|---|---|---|---|
| π΄ P1 | Economic Buyer | No direct 1:1 with EB | Champion to arrange EB alignment call | AE | [YYYY-MM-DD] |
| π‘ P2 | Paper Process | Legal queue unconfirmed | Initiate standard MSA security pack review | AE / Legal | [YYYY-MM-DD] |
| π’ P3 | Identify Pain | Baseline operational metrics rough | Run discovery workshop to solidify COI | SE / AE | [YYYY-MM-DD] |
Manager Notes:
[Insert coaching feedback, red flags, or specific deal-desk requirements following the pipeline review.]